ROI CALULATOR

• Input the Total Cost: Begin by entering the total amount spent on your marketing campaign.
• Input the Revenue Generated: Then, enter the revenue that the campaign generated.

• The calculator will instantly calculate your Return on Investment (ROI) using the formula: 

ROI=(Revenue Generated−Cost of MarketingCost of Marketing)×100%ROI=(Cost of MarketingRevenue Generated−Cost of Marketing​)×100%.

• You’ll see your ROI percentage immediately, helping you understand how much return your investment has produced.

• It then compares your ROI to industry averages or benchmarks. This helps you assess whether your marketing efforts are performing better, on par, or below expectations compared to others in your sector.

• Based on your results, you'll receive customised recommendations on how to adjust your strategies for even better returns. This might include suggestions on budget allocation, targeting improvements, or marketing channel optimization.

1. Enter Your Data:
   
   • Cost of Marketing Campaign: Tech Innovations spent $20,000 on their latest campaign.
   • Revenue Generated: The campaign led to sales totalling $100,000.

1. Get Results Fast:
   
   • The calculator processes the data to compute the Return on Investment (ROI). For Tech Innovations, it quickly shows an ROI of 400%.

1. Compare and Learn:
   
   • The tool benchmarks this ROI against typical results in the tech industry, where the average ROI is 300%. This comparison helps Tech Innovations understand that their campaign performed above industry standards.

1. Improve with Tips:
   
   • Based on the analysis, the calculator suggests areas for further enhancement, like reallocating budget to high-performing channels and experimenting with different advertising messages to maximise efficiency.

Using the Insights:

• Budget Reallocation: Tech Innovations identifies that social media ads and email marketing yielded the highest returns, prompting them to increase investment in these channels.
• Message Refinement: They also refine their ad copy and promotional offers based on feedback and performance data from the campaign.

Results: After adjusting their strategy, Tech Innovations tracks their next campaign with the ROI Calculator and notices an improvement in ROI to 450%, indicating more efficient use of their marketing budget.