Use our FREE conversion rate calculator conversion optimization experts

• Input Visitor Numbers: Type in how many people visited your site during a specific period.
• Input Conversions: Enter the number of these visitors who made a purchase or signed up.

• The calculator instantly computes your conversion rate using the formula: Conversion Rate=(Number of ConversionsNumber of Visitors)×100%Conversion Rate=(Number of VisitorsNumber of Conversions​)×100%.
• You’ll see the percentage of visitors who are converting, giving you immediate insight into your site's effectiveness.

• Your conversion rate is then compared to industry benchmarks, allowing you to see how your site stacks up against competitors and industry standards.

• Based on the comparison, you’ll receive actionable advice on which aspects of your site to improve. This could include optimising page layouts, enhancing call-to-action buttons, or tweaking marketing campaigns to boost engagement and conversions.

Trendsetters Apparel, an online fashion retailer, wants to improve its website's conversion rate.

• Enter Data: They input data showing 50,000 site visitors and 500 conversions last month.
• Instant Results: The calculator processes this and reveals a conversion rate of 1%.
• Benchmark Comparison: The rate is compared with the fashion retail industry's average of 2%. This shows Trendsetters Apparel is underperforming relative to its peers.
• Actionable Insights: The calculator suggests strategies such as optimising landing pages and refining their checkout process based on industry best practices.

Using the Insights:

• Landing Page Optimization: Trendsetters Apparel tests different layouts and content to see which better attracts and engages visitors.
• Checkout Process Refinement: They simplify the checkout process to reduce cart abandonment, ensuring a smoother transition for customers ready to buy.

Results: After implementing these changes and continuously monitoring their progress, Trendsetters Apparel sees an improvement in their conversion rate to 2.5%, surpassing the industry average.